Recruiting Trends 2020

How will we recruit in future? Same old? Totally different? Will innovative recruiting technologies such as algorithms, virtual reality, artificial intelligence, chatbots, big, small & smart data become the norm?

You will find answers and ideas what your recruitment might look like on the stages and supplier stand at Zukunft Personal: the Keynote Arena, the Solution Stage Recruiting, the Start-up Stage, and the Trendforum Recruiting, which is moderated by Wolfgang Brickwedde – as well as an entire hall dedicated to the best of the best in the recruitment market.

A mix of keynotes, best practice cases, innovative product presentations, and even award ceremonies put recruitment firmly in the spotlight. International speakers and recruitment visionaries take you on a journey into your future.

Keynote Arena

Today candidates expect that employers represent values and concepts they can share. Many businesses find this a challenge. However, digitalisation opens up exciting new avenues in the recruiting process. This is where employer branding, social recruiting and the office of tomorrow come into play. They are at the center of a process that is permanently changing recruitment says Barbara Wittmann, Member of the Executive Team LinkedIn™, DACH, LinkedIn™ in her keynote.

Collaboration, stakeholders and humans

Faisel Samseer, Sales Manager Europe, Broadbean points out that today HR and marketing teams are working more closely together to create strategies to unify their commercial and employer brands. Start using the strength of your brand as an employer to boost sales and revenue; and vice versa, use the strength of your brand in the recruitment marketplace to energise your talent attraction and maintain a fantastic record of employee retention.

Stakeholder engagement has in recent years become part of a new vision for HR, one that is transforming the norms of talent acquisition. How technology can help you to engage key stakeholders - hiring managers, employees, recruiters, agencies and candidates - throughout the process, is explained by Jan Seevogel, Senior Vice President DACH, Avature Limited.

Tim Herlan, Account Director DACH/UK, CompanyMatch focusses in on the ´Cultural Fit´ as it is one of the highly discussed topics of the moment, and keeps gaining more importance in the ongoing “war for talents”. The identification and recruiting of qualified employees as well as creating long-term relationships between a company and its employees has become a crucial criteria for success. Successful recruitment is therefore no longer only dependent on candidate's experience or qualification. The applicant's personality and how well it fits with the corporate culture should have just as much influence on any hiring decision. 

Trendforum Recruiting

Wolfgang Brickwedde opens the Trendforum Recruiting with current challenges in recruitment, with a specific focus on new technologies that are entering the market at the moment. Do they really work? Do they really result in more and better applicants? What could an ideal job advert look like in 2020? In another talk you will find out about Visual Sourcing: why and how should you as recruiters try to make sense of the proliferations of images on the Internet for finding talent? The second day is all about the trends, opportunities and risks of „Active Sourcing“. What will the future of sourcing look like? On the third day recruiting visionary Bill Boormann, founder #tru Conference, takes you on a journey to the future of recruiting – what will happen next that we don’t expect?

How can technology help you achieve more, and better, with reduced budgets?

Madeline Gremme (VONQ) and Philipp Aschmann - Head of Attraction & Recruiting, Covestro showcase how the use of data, technology and Online Marketing has helped Covestro streamline their recruitment process and provide transparency in their recruitment media performances and KPIs such as cost-per-hire, time-to-fill and cost-per-application.

Hall 3.1 „HR Recruiting & Consulting

What can you expect in hall 3.1? The Trendforum Recruiting as well as suppliers of job boards, numerous providers with solutions for recruitment, temporary- interim staffing, leasing, mobile and social recruiting, employer branding and more. On the Solution Stage exhibitors show what is on offer – often together with clients in best practice sessions.

Go to the programme page and select Topic „Recruiting 2020“.

Also head upstairs to hall 3.2 HR Software & Hardware to meet suppliers that can offer products to match your needs. Hall 2.1 is the home to 90 Start-ups that will enthuse you with their creative ideas.

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